he coronavirus pandemic will be remembered as a world-reordering event. Like the Great Depression, the fall of the Berlin Wall, and the 2008 global financial crisis, it will accelerate social and economic changes that would otherwise have taken years to materialize.
However long it will take, we will eventually beat back this virus, and our economies will eventually recover from the punishing recession it will have brought about. But when the dust settles and the masks come off, the pandemic will have permanently reshaped our social and economic behavior. Here are a few outcomes that seem increasingly likely.
1. Companies that traffic in digital services and e-commerce will make immediate and lasting gains
With people isolated indoors and away from other people, short-term winners will be those who provide goods and services without needing to come into physical contact with their customers.
Winners in this category will be cloud computing providers (for example, Amazon Web Services), remote work services like Zoom, Slack, Microsoft Teams, virtual reality companies like Oculus, streaming services like Netflix, and esports organizations like Cloud9.